Business Plan Assignment Example | Topics and Well Written Essays - 2500 words

Business Plan - Assignment Example To this end, learning master has identified a niche market for its products. The company’s market is composed of all the foundation campuses located in London. Learning master has tailored its products to serve the linguistic needs of foreign students in London. This market gives the company access to students in foundation campuses in London, who are approximately thirty thousand. Psychographically: psychographic segmentation gives a business the opportunity to divide its clients according to their lifestyle, social class and personal preferences. For Learning Master, this group will be composed of students who are interested in English and do not perform well in their academic subjects because of their low mastery of the English language. These students also aware of the importance of proper mastery of the English language and expect to use the Universities and College Admissions Service (UCAS) to go to good universities in the UK. Geographical segmentation: In geographical segmentation, the students will be grouped depending on their location. Learning Master intends to group the students depending on where their foundation campuses are. Like central London will have Birkbeck, UCL and KCL while the greater London will focus on City University. Demographical segmentation: demographic segmentation divides the market into small groups based on their age, gender, occupation and income. Learning master will divide the students depending on their ethnic background, age and income. Like any other business, Learning Master has competitors who have been in the market offering English lessons either online or direct classes. Some of the company’s competitors are online English tutors like BK English who offer their lessons through the internet; their services are cheap and cost  £ 20. Since they use the internet, they tend to be more flexible and promote their products through the internet. Despite being cheap they cannot be trusted by

Case studies x 2 Essay Example | Topics and Well Written Essays - 500 words

Case studies x 2 - Essay Example The team leader should not waste much time once he realized the diversity of his team vis-Ã  -vis the group task and must make efforts to reinforce the idea of collective achievement and mutual respect. The most important task is to motivate the unmotivated and who better to do this than the thinkers? They should be used to interact with the former subgroup to listen to their views, and check if there are any systemic defects or issues that need to be resolved. These interactions give the tutees opportunities to ask questions and for the tutors to be surprised by the elements of human attitude that govern group functioning and motivation. This two-way learning process helps the group cohesion and builds a sense of belonging. In a similar manner, the team leader has to publicly acknowledge the creativity and the hard work of individuals, and explain the gains that everyone in the team would enjoy as a result of the team effort, monetary or otherwise. The role of a CEO is judged by the touchstone of a healthy growth of his organization and keeping the stakeholders happy. In order to realize his objectives, he creates his teams and treats each individual on the merits of his/her contribution to the organization in achieving the short/medium/long term goals. One of the important aspects of performance is team spirit that overcomes short term individual grouses. Comparison and discontent are universal in organizations. They are to be handled in such a way that the solution neither creates more discontent nor demoralizes. In the present case, Jim has an impeccable track record of performance. His ability to develop contacts and build networks is of considerable value to the company and at the same time, points to the respect he commands in the market. He is thus a key resource that directly generates revenues for the